Product Strategy

Branding

Prada brand is the Italian fashion designer. A strong of value or unique selling point is gorgeousness design, high quality, modern style, and identity design. Importantly, it can protect the eye from UV sunlight better. Prada sunglasses produced to support for each personality. Nowadays, fashion eyewear is popular.

Logo



Slogan

Prada have gorgeousness, high quality,and modern style

Product Strategy

Target group


The most target group of Prada sunglasses are woman and man that customer appropriates a rather higher-priced because it is a rather expensive. Although, a company is retail but price isn’t lower- priced following a goods. The product is high quality, modern style, and identity design. Specially, Prada sunglasses are important about gorgeousness design so the product is a favorite for a customer.

Product Strategy

Product line


Sexy Sunglasses



Sport Sunglasses



Protection Sunglasses



Prada is product line such as sunglasses, shoes, leather handbags, trunks and clothes. Importantly, the sunglasses of product line such as sexy sunglasses, sport sunglasses, and protection sunglasses. Prada sunglasses are shop in Thailand or all branches. There are branch such as Europe, America and Asia.

RATIONAl

What this brand?

Nowadays, Prada sunglasses became the most popular of fashion design. There were new collections for customer and variety style. Prada sunglasses were identity design,
modern, gorgeousness and high quality. Prada sunglasses designed especially woman and man. All Prada sunglasses were Italian fashion design.

Why I choose Prada Brand?

I think that Prada sunglasses can support personality better for a customer. Importantly, it can protect the eye from sunlight certainly. I chose Prada Brand because there were many reasons with choosing of brand. Specially, it was interesting for me at most. Woman and man can be good looking or beautiful. I believed that a customer likes sunglasses new collections of fashion design.

History and Background of Prada

Prada started a famous from shoes, leather handbags and trunks. In 1913, Muiccia Prada was the name of goods that competitors of Prada were Christian Dior, Gucci, Chanel, Dolce, Gabbana and Giorgio Armani. In 1979, Prada obstructed from the Prada family business but Muiccia Prada administrated the most famous. Phada took leather goods of Patrizio Bertelli undering Prada brand. Muiccia and Patrizio Bertelli married that they took new product for customer. In 1993, Prada received an International award from the committee of Fashion Designers of America In 1995, Prada won Fashion Designer award.

Letter of invitations for professional comments

Dear, Managers, all brands

I am a manager of PRADA COMPANY. Prada sunglasses are the Italian fashion. Prada sunglasses are brand name that it is a number one in today’s fashion. Prada sunglasses have gorgeousness of product design and it is a high quality. Moreover, it can protect the eye from sunlight. The year 2010 has new collection considering for customers. If the customers are the interesting with Prada brand so you can buy Prada shop in Thailand or all branch. We can make a good belief and attitude because we are the professional. When you wear sunglasses of Prada Branding, you are a good looking.

Now, if the professional business partners want to share idea comments with PRADA BRAND. You can show comments on our blogs. PRADA BRAND will accept a good criticism of Managers and development.

Thank you every comment

Miss. Haruthai Pengpao
The Manager of PRADA BRANDING

Journal 6

This week, my teacher assigned an exercise in the classroom that I shared an answer with my friends. After that, she explained with the answer and guideline Mid-term exam. She repeated business text and she explained a meaning in business for students in this class. However, I still worry about it.

Thursday, the group presenters were presentation role play business in this class. The activities showed participation of working in the organization. It made me understanding with vacancy in the organization and working with other person. Classmates were enjoyed, happiness, and thinking with an activity. The activities supported learning English better. English language can develop from an activity in the classroom and outside a classroom.