PRADA Eyewear F/W 2010/2011 : Performed by Katey Judd

My Reflection

My experiences of ENG-380 class were knowledge very well. I can design blog tempate and I learned strategy in business such as price, place, product, and promotion. Importantly, the activities can help me to self-confident for English learning and I can develop speaking skill. Job interview was a good activity that it can help to develop speaking skill.

Knowledge of Advertisement showed to participate with my friends. From advertisement activities group was a good way for English learning. Sometime, I felt tired for learning but the problem was experience for fighting in the future. However, I felt happy in my class and I got a good idea in English learning.

References

http://www.fragrancex.com/products/_bid_Prada-am-cid_skincare-am-lid_P__brand_history.html
http://my.dek-d.com/manucha/blog/
http://www.sunglasses-shop.co.uk/prada-sunglasses.asp
http://www.london-eyewear.co.uk/Brands-of-Sportsglasses,3,1,,,brandlist,,.htm
http://www.bestbuyeyeglasses.com/prada-eyeglasses.html
http://www.denaeyewear.com/index.php?lay=show&ac=article&Ntype=1&Id=538786106
http://www.google.co.th/images?um=1&hl=th&tbs=isch:1&q=prada%20logo
http://blog.handbagsoutlet.biz/index.php/2009/07/the-description-of-the-brand-

positioning-of-the-prada-enterprise/
http://www.slideshare.net/mlb976/Prada-835121
http://www.femalefirst.co.uk/lifestyle-fashion/stylenews/Prada-3339.html
http://www.visionglasses.com/brands-prada.html
http://perfilmundial.com/fashioneyewear/
http://ramonblogawsome.localglobalconnect.com/2010/06/29/prada-glasses-eyeglasses-vpr-15l-1ab-101-15l-black-new-2/

Key Successful Factor

250 PRADA stores in 65 countries
Flagship stores in New York, Beverly Hills, and Tokyo
Headquarters in Milan


Strengths

Prada Sunglasses have strengths such as High prices, Brand loyalty, High and quality products

Weakness

Prada Sunglasses have weakness such as High price and
Availability of products

Opportunities

Prada expands the product line by acquiring other labels.

Threats

Nowadays, there is high competition of fashion so Prada Sunglasses have a competition from other fashion houses.

Promotion Strategy > > Example of Advertising Campaign

Prada Swing Sunglasses advertisement Campaign new collection of eyewear by Luxottica and the advertisement campaign shot by Steven Meisel, the Prada Swing Sunglasses collection is the new advertising campaign for the brand’s Autumn/Winter 2010 collection. The campaign was filmed by Steven Meisel that rhythm of the song sang by KaTeY J. The video features Angela Lindvall in the guise of a nightclub singer with an intimate and temptress series of dances are about it.

Promotion Strategy > > Example of Advertising Commercials

This VDO shows new eyewear collection of Prada. The presenter looks self-confident that advertisement communicates Luxurious or Gorgeousness of brand. The advertisement can be a confidence for customer certainly. The product has high quality, modern style, and identity design. You wear Pada sunglasses eyewear that it can help a good – looking for you.

Positioning/Unique selling point

The PRADA brand exhibits:
Elegance
Chic

Consumers buy PRADA when:
New fashion trends
Change of season

PRADA consumers expect:
High Quality
Class and wealth
Luxury
Prestige
Social Rank

Prada sunglasses are a number one in today’s fashion. The unique selling point of Prada is important with luxurious or gorgeousness that it shows specific of Prada

Why "www.Prada.com" is still under construction?

Luxurious or Gorgeousness shows high-class of Positioning. Prada will be identity that Prada still has good image under Luxurious or Gorgeousness. If a customer observes about Prada that importantly, Prada will sell Prada Shop more than selling on website. A reason of selling Prada Shop directly is a good way because Prada want to Luxurious or Gorgeousness. Prada doesn’t reduce value of Luxurious or Gorgeousness Prada. The most competitors of Prada emphasize selling on website which they look about it that the product can sell easily. Prada shows image product on www.Prada.com but it doesn’t buy on website. It has different others brand.
If, a customer want to product that you can buy Prada Shop directly. Prada believes that Luxurious or Gorgeousness of product must appropriate each personality. Proda show unique selling point by Gorgeousness under appropriately for a customer.