8/2/10

Product Strategy




Branding


Prada brand is the Italian fashion designer. A strong of value or unique selling point is gorgeousness design, high quality, modern style, and identity design. Importantly, it can protect the eye from UV sunlight better. Prada sunglasses produced to support for each personality. Nowadays, fashion eyewear is popular.

Logo



Slogan

Prada have gorgeousness, high quality,and modern style

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