PRADA Eyewear F/W 2010/2011 : Performed by Katey Judd

My Reflection

My experiences of ENG-380 class were knowledge very well. I can design blog tempate and I learned strategy in business such as price, place, product, and promotion. Importantly, the activities can help me to self-confident for English learning and I can develop speaking skill. Job interview was a good activity that it can help to develop speaking skill.

Knowledge of Advertisement showed to participate with my friends. From advertisement activities group was a good way for English learning. Sometime, I felt tired for learning but the problem was experience for fighting in the future. However, I felt happy in my class and I got a good idea in English learning.

References

http://www.fragrancex.com/products/_bid_Prada-am-cid_skincare-am-lid_P__brand_history.html
http://my.dek-d.com/manucha/blog/
http://www.sunglasses-shop.co.uk/prada-sunglasses.asp
http://www.london-eyewear.co.uk/Brands-of-Sportsglasses,3,1,,,brandlist,,.htm
http://www.bestbuyeyeglasses.com/prada-eyeglasses.html
http://www.denaeyewear.com/index.php?lay=show&ac=article&Ntype=1&Id=538786106
http://www.google.co.th/images?um=1&hl=th&tbs=isch:1&q=prada%20logo
http://blog.handbagsoutlet.biz/index.php/2009/07/the-description-of-the-brand-

positioning-of-the-prada-enterprise/
http://www.slideshare.net/mlb976/Prada-835121
http://www.femalefirst.co.uk/lifestyle-fashion/stylenews/Prada-3339.html
http://www.visionglasses.com/brands-prada.html
http://perfilmundial.com/fashioneyewear/
http://ramonblogawsome.localglobalconnect.com/2010/06/29/prada-glasses-eyeglasses-vpr-15l-1ab-101-15l-black-new-2/

Key Successful Factor

250 PRADA stores in 65 countries
Flagship stores in New York, Beverly Hills, and Tokyo
Headquarters in Milan


Strengths

Prada Sunglasses have strengths such as High prices, Brand loyalty, High and quality products

Weakness

Prada Sunglasses have weakness such as High price and
Availability of products

Opportunities

Prada expands the product line by acquiring other labels.

Threats

Nowadays, there is high competition of fashion so Prada Sunglasses have a competition from other fashion houses.

Promotion Strategy > > Example of Advertising Campaign

Prada Swing Sunglasses advertisement Campaign new collection of eyewear by Luxottica and the advertisement campaign shot by Steven Meisel, the Prada Swing Sunglasses collection is the new advertising campaign for the brand’s Autumn/Winter 2010 collection. The campaign was filmed by Steven Meisel that rhythm of the song sang by KaTeY J. The video features Angela Lindvall in the guise of a nightclub singer with an intimate and temptress series of dances are about it.

Promotion Strategy > > Example of Advertising Commercials

This VDO shows new eyewear collection of Prada. The presenter looks self-confident that advertisement communicates Luxurious or Gorgeousness of brand. The advertisement can be a confidence for customer certainly. The product has high quality, modern style, and identity design. You wear Pada sunglasses eyewear that it can help a good – looking for you.

Positioning/Unique selling point

The PRADA brand exhibits:
Elegance
Chic

Consumers buy PRADA when:
New fashion trends
Change of season

PRADA consumers expect:
High Quality
Class and wealth
Luxury
Prestige
Social Rank

Prada sunglasses are a number one in today’s fashion. The unique selling point of Prada is important with luxurious or gorgeousness that it shows specific of Prada

Why "www.Prada.com" is still under construction?

Luxurious or Gorgeousness shows high-class of Positioning. Prada will be identity that Prada still has good image under Luxurious or Gorgeousness. If a customer observes about Prada that importantly, Prada will sell Prada Shop more than selling on website. A reason of selling Prada Shop directly is a good way because Prada want to Luxurious or Gorgeousness. Prada doesn’t reduce value of Luxurious or Gorgeousness Prada. The most competitors of Prada emphasize selling on website which they look about it that the product can sell easily. Prada shows image product on www.Prada.com but it doesn’t buy on website. It has different others brand.
If, a customer want to product that you can buy Prada Shop directly. Prada believes that Luxurious or Gorgeousness of product must appropriate each personality. Proda show unique selling point by Gorgeousness under appropriately for a customer.

Product Strategy

Branding

Prada brand is the Italian fashion designer. A strong of value or unique selling point is gorgeousness design, high quality, modern style, and identity design. Importantly, it can protect the eye from UV sunlight better. Prada sunglasses produced to support for each personality. Nowadays, fashion eyewear is popular.

Logo



Slogan

Prada have gorgeousness, high quality,and modern style

Product Strategy

Target group


The most target group of Prada sunglasses are woman and man that customer appropriates a rather higher-priced because it is a rather expensive. Although, a company is retail but price isn’t lower- priced following a goods. The product is high quality, modern style, and identity design. Specially, Prada sunglasses are important about gorgeousness design so the product is a favorite for a customer.

Product Strategy

Product line


Sexy Sunglasses



Sport Sunglasses



Protection Sunglasses



Prada is product line such as sunglasses, shoes, leather handbags, trunks and clothes. Importantly, the sunglasses of product line such as sexy sunglasses, sport sunglasses, and protection sunglasses. Prada sunglasses are shop in Thailand or all branches. There are branch such as Europe, America and Asia.

RATIONAl

What this brand?

Nowadays, Prada sunglasses became the most popular of fashion design. There were new collections for customer and variety style. Prada sunglasses were identity design,
modern, gorgeousness and high quality. Prada sunglasses designed especially woman and man. All Prada sunglasses were Italian fashion design.

Why I choose Prada Brand?

I think that Prada sunglasses can support personality better for a customer. Importantly, it can protect the eye from sunlight certainly. I chose Prada Brand because there were many reasons with choosing of brand. Specially, it was interesting for me at most. Woman and man can be good looking or beautiful. I believed that a customer likes sunglasses new collections of fashion design.

History and Background of Prada

Prada started a famous from shoes, leather handbags and trunks. In 1913, Muiccia Prada was the name of goods that competitors of Prada were Christian Dior, Gucci, Chanel, Dolce, Gabbana and Giorgio Armani. In 1979, Prada obstructed from the Prada family business but Muiccia Prada administrated the most famous. Phada took leather goods of Patrizio Bertelli undering Prada brand. Muiccia and Patrizio Bertelli married that they took new product for customer. In 1993, Prada received an International award from the committee of Fashion Designers of America In 1995, Prada won Fashion Designer award.

Letter of invitations for professional comments

Dear, Managers, all brands

I am a manager of PRADA COMPANY. Prada sunglasses are the Italian fashion. Prada sunglasses are brand name that it is a number one in today’s fashion. Prada sunglasses have gorgeousness of product design and it is a high quality. Moreover, it can protect the eye from sunlight. The year 2010 has new collection considering for customers. If the customers are the interesting with Prada brand so you can buy Prada shop in Thailand or all branch. We can make a good belief and attitude because we are the professional. When you wear sunglasses of Prada Branding, you are a good looking.

Now, if the professional business partners want to share idea comments with PRADA BRAND. You can show comments on our blogs. PRADA BRAND will accept a good criticism of Managers and development.

Thank you every comment

Miss. Haruthai Pengpao
The Manager of PRADA BRANDING

Journal 6

This week, my teacher assigned an exercise in the classroom that I shared an answer with my friends. After that, she explained with the answer and guideline Mid-term exam. She repeated business text and she explained a meaning in business for students in this class. However, I still worry about it.

Thursday, the group presenters were presentation role play business in this class. The activities showed participation of working in the organization. It made me understanding with vacancy in the organization and working with other person. Classmates were enjoyed, happiness, and thinking with an activity. The activities supported learning English better. English language can develop from an activity in the classroom and outside a classroom.

Journal 5

This week were busyness and I felt very tired that my teacher talked about Mid-term exam and Final project? She assigned role play activity in each group after that our group consulted about working in next week. At that time, planning in my brain of the exam should repeat a text and understanding. I think a good way passing an exam.

Sometimes in learning must face with the problem but we must believe self-confidence. However, the future can’t predict about it but if we intend to make about something. I believe that the most problem must pass certainly.

Epigram

"If you don't stand for something, you'll fall for anything."
Reference from konmun.com(5/03/2009 - 11:02)

Journal 4

In this class, I learned strategy in business such as price, place, product, and promotion. My teacher explained focus of product by using Marketing mix (4P) strategy. What is your core value or unique selling point? She talked about Philips Kotler and Philips Kotler said that If you nail positioning and targeting, the rest falls into place. Our selling points of brand can confidences for customers such as create customer value, brand value, slogan, and services etc.; after class I got idea something for my product. In 4 week, I got knowledge at most that the experiences can help designed a blog template.

Job interview showed confidence each yours group and the activities can participate with my friends. It made laugh and smile for me which these activities can apply for a job in the future.

Journal 3

This week, I felt very exhausted because the teacher started to assign such as homework, report, and test. Therefore, allocation of work was important for me and specially, design a blog template interested for me; I must try with blog and times. I learned about method a blog template that I'm trying to design it and improvement.


Activities in each group supported business background with a blog template. www. youtube. com was very interesting; it was example about business such as advertisement, strategy, and positioning etc. We used data source easily and understood that I think. If we observed in classroom that a teacher used youtube of instructional media with us; I think a good way and I like it.

Victoria’s Secret

Victoria’s Secret was management web site and it became a leader in online of branding. It started goals were twofold. The web site of advertisement was fashion show, TV, and newspaper that a company showed selling point on the web site. The web launches on top of branding were Amazon and Paypal.3; a retailer can buy from Victoria’s Secret web site and e-mail. I think that Victoria’s Secret was segmented the audience that it was referred strategy the campaign. The web site of promoting showed catalogue such as swimwear. It influenced strong growth for the online and sales grew for production.

Journal 2

The second week, a teacher explained details each about business world, design template and brand. I was a problem up load blog design because the internet of dormitory was very slowly and I must use tolerance for blog design. Design the template used creativity, idea, motivation and tolerance etc.I think that it was a good activity for me and develop myself every things. Victoria's secret can help me about brand and Positioning, marketing strategy and advertising etc. Reading text of business was a good thing because we will understand a vocabulary better.

Journal 1

In this class, I learned English for International Trade with a teacher. My teacher introduced to study this course such as marketing business, web blog design and workshop etc. I think that this subject was interesting at most because it was about the marketing business; the future in business influences the important if we are omniscient the basic in business. It may be ultimate truth for us and succeed in work. This course was strange for me and I felt that all activities were very important for me. Although, I will worry about grammatical and web blog design but I will try it.


Thanks