8/2/10

Key Successful Factor


250 PRADA stores in 65 countries
Flagship stores in New York, Beverly Hills, and Tokyo
Headquarters in Milan


Strengths

Prada Sunglasses have strengths such as High prices, Brand loyalty, High and quality products

Weakness

Prada Sunglasses have weakness such as High price and
Availability of products

Opportunities

Prada expands the product line by acquiring other labels.

Threats

Nowadays, there is high competition of fashion so Prada Sunglasses have a competition from other fashion houses.

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