Positioning/Unique selling point

The PRADA brand exhibits:
Elegance
Chic

Consumers buy PRADA when:
New fashion trends
Change of season

PRADA consumers expect:
High Quality
Class and wealth
Luxury
Prestige
Social Rank

Prada sunglasses are a number one in today’s fashion. The unique selling point of Prada is important with luxurious or gorgeousness that it shows specific of Prada

Why "www.Prada.com" is still under construction?

Luxurious or Gorgeousness shows high-class of Positioning. Prada will be identity that Prada still has good image under Luxurious or Gorgeousness. If a customer observes about Prada that importantly, Prada will sell Prada Shop more than selling on website. A reason of selling Prada Shop directly is a good way because Prada want to Luxurious or Gorgeousness. Prada doesn’t reduce value of Luxurious or Gorgeousness Prada. The most competitors of Prada emphasize selling on website which they look about it that the product can sell easily. Prada shows image product on www.Prada.com but it doesn’t buy on website. It has different others brand.
If, a customer want to product that you can buy Prada Shop directly. Prada believes that Luxurious or Gorgeousness of product must appropriate each personality. Proda show unique selling point by Gorgeousness under appropriately for a customer.