6/16/10

Victoria’s Secret

Victoria’s Secret was management web site and it became a leader in online of branding. It started goals were twofold. The web site of advertisement was fashion show, TV, and newspaper that a company showed selling point on the web site. The web launches on top of branding were Amazon and Paypal.3; a retailer can buy from Victoria’s Secret web site and e-mail. I think that Victoria’s Secret was segmented the audience that it was referred strategy the campaign. The web site of promoting showed catalogue such as swimwear. It influenced strong growth for the online and sales grew for production.

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